The Sound of Poetry Kampaniýanyň Esasy Wizual Şekili by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
DemirGrafika· 2022
The Sound of Poetry Kampaniýanyň Esasy Wizual Şekili
Client: Chih-hsi Chen
A' Design Award Demir Baýragy Winner in Grafika Category
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- Verified Award Winner
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The Design
About The Sound of Poetry Kampaniýanyň Esasy Wizual Şekili
Poeziýanyň Sesi – ses we söz temasyny öwrenýän poeziýa teatry hem-de fantastika we älem barada geçirilýän ussatlyk sapaklary bolan iki bölekli kampaniýa üçin döredilen esasy wizual şekildir. Esasy wizual şekil kompýuter ekranlarynda görünýän audio ýazgylar görnüşinde işlenilip düzülendir. Alaw, ýaprak we mercan ýaly tebigy elementler tolkun şekillerine öwrülip ýoýulyp, ekzotik we sýurreal effekt döredýär. Keseligine ýerleşdirilen düzülişi bolsa goşgy setirleriniň ýerleşdirilişini ýada salýar. Bukulýan plakat süýümli kagyzda çap edilendir, bir tarapy mat ýüzli edilip çuň gara fon saklanýar, atlandyrylyşy bolsa kümüş reňkli syýa bilen ýazylandyr.
The Recognition
About the A' Design Award Demir Baýragy
The Sound of Poetry Kampaniýanyň Esasy Wizual Şekili A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. The Sound of Poetry Kampaniýanyň Esasy Wizual Şekili uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. The Sound of Poetry Kampaniýanyň Esasy Wizual Şekili jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- Dimensions & Packaging
- Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm - Tags
- Poetry, Sound, Wave, Universe, Life
- Production Technology
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color. - Design Challenge
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- Inspiration
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry. - Project Duration
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- Patents
- Copyrights belong to Chih-hsi Chen.
- Team Members
- Chih-hsi Chen
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