Reconstruct Esasy Funksiýa: Plakat Seriýasy by Haku Wang

Reconstruct Esasy Funksiýa: Plakat Seriýasy by Haku Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2022

Reconstruct Esasy Funksiýa: Plakat Seriýasy

by Haku Wang

Client: Common Space

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #132890

View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Esasy Funksiýa: Plakat Seriýasy

Kitap Teksti: Reconstruct - jemgyýetiň içinde täzeden aragatnaşyk gurmagy höweslendirmek üçin döredilen plakatlar toplumydyr. Birinji plakat, aladaly bir adamy görkezmek üçin grafiki dolduryş we üýşürme usulyny ulanýar. Ikinjisi, üýtgeşme pursadyny ýazga geçirýän kameranyň nyşany hökmünde guty şeklini gurýar. Üçünjisi, Gambiered Canton Gauze Zongzi-niň şeklini çyzyklar we gönüburçluklar bilen täzeden çyzýar, bu çyzyklar şeýle-de adamlaryň arasyndaky baglanyşyklary aňladýar. Plakatlar A2 ölçegde kagyzda çap edilýär, şeýle hem sanly displeýler we sosial mediada ulanmak üçin animasiýaly wersiýalar görnüşinde taýýarlanýar.

The Recognition

About the A' Design Award Demir Baýragy

Reconstruct Esasy Funksiýa: Plakat Seriýasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Reconstruct Esasy Funksiýa: Plakat Seriýasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Reconstruct Esasy Funksiýa: Plakat Seriýasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.