Cloud Mountain Type Primary Function: Şrift Dizaýny by Meng Shenhui

Cloud Mountain Type Primary Function: Şrift Dizaýny by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2022

Cloud Mountain Type Primary Function: Şrift Dizaýny

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #135379

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cloud Mountain Type Primary Function: Şrift Dizaýny

Cloud Mountain Type – Zhang Jiajie-niň bulutly we dumanly daglaryndan hem-de gadymy hytaý peýzaž nakgaşlygyndan ylham alnan bir şriftdir. Harplaryň şekilleri däbe öwrülen hytaý bulut we dag şekillerini latyn elipbiýiniň gurluşy bilen birleşdirýär. Her bir harp el bilen çekilýär, soňra sanly şekil programma üpjünçiligi bilen kämilleşdirilýär we bu şrift üýtgeýän ölçeglerde ulanylyp bilner. Örän ýakyndan seredilende, jikme-jiklikler agdyklyk edýär we harpy tanamak kynlaşýar, edil bir dagyň çür başyndan onuň şekiliniň görünmeýşi ýaly.

The Recognition

About the A' Design Award Kümüş Baýragy

Cloud Mountain Type Primary Function: Şrift Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Cloud Mountain Type Primary Function: Şrift Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Cloud Mountain Type Primary Function: Şrift Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui