SP Saffron Grotesk Görnüşli Nusga by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Görnüşli Nusga by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2022

SP Saffron Grotesk Görnüşli Nusga

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Kümüş Baýragy Winner in Grafika Category

37,632
Verified Award Winner
Verify Award Status for #135663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk Görnüşli Nusga

Saffron, Şweýsariýa modernizminiň estetikasyna we tipografiki ülňülerine esaslanyp, güýçli stilistik geometrik gapma-garşylyklary bolan häzirki zaman neo-grotesque sans-serif görnüşidir. Özboluşly giň açyk pozisiýa, marka we aragatnaşyk üçin dogry wizual yzygiderliligi üpjün etmek üçin döredildi. Bu hakyky we özboluşly görnüş, üýtgeýän häzirki zaman estetikasyny görkezýär. Nusga paketiň içinde halka baglaýjy afişalar bilen bölümlere bölünýär.

The Recognition

About the A' Design Award Kümüş Baýragy

SP Saffron Grotesk Görnüşli Nusga A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. SP Saffron Grotesk Görnüşli Nusga ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. SP Saffron Grotesk Görnüşli Nusga köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb