Stories of Communication Marka Şahsyýet Dizaýny by Mengyi Xie

Stories of Communication Marka Şahsyýet Dizaýny by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2022

Stories of Communication Marka Şahsyýet Dizaýny

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Marka Şahsyýet Dizaýny

“Stories of Communication” (Aragatnaşygyň Hekaýalary) uniwersitetiň aragatnaşyk mekdebiniň on bäşinji ýyl dönümi üçin döredilen wizual şahsyýet dizaýnydyr. Esasy logotip 15 sanyna esaslanýan geometrik grafikadyr. Esasy logotipden ugur alnyp, 100 sany kiçi logotipden ybarat maşgala işlenip düzüldi. Her bir kiçi logotip aragatnaşygyň taryhyndan bir hekaýany, oýlap tapyşy ýa-da başlangyjy görkezýär — irki taryhda ulanylan düwünli ýüplüklerden başlap, ilkinji gazete we bütindünýä web ulgamyna çenli. Wagt yzygiderligi boýunça tertiplenen kiçi logotipler posterlere, çakylyklara, broşuralara, çäre ýerleriniň displeýlerine we ýadygärlik sowgatlaryna ulanyldy.

The Recognition

About the A' Design Award Bürünç Baýragy

Stories of Communication Marka Şahsyýet Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Stories of Communication Marka Şahsyýet Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Stories of Communication Marka Şahsyýet Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie