Guangzhou Cheung Ying Design Co. Ltd. tarapyndan Hocan Healthy Korporatiw Şahsyýet

Guangzhou Cheung Ying Design Co. Ltd. tarapyndan döredilen Hocan Healthy Korporatiw Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2022

Hocan Healthy Korporatiw Şahsyýet

dizaýner: Guangzhou Cheung Ying Design Co. Ltd.

Müşderi: Guangzhou Cheung Ying Design Co., Ltd.

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

12,489

Tassyklanan Baýrak Ýeňijisi

#137537 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Hocan Healthy Korporatiw Şahsyýet hakynda

Hocan Healthy wodorod we kislorod saglyk tehnologiýasy önümleriniň markasy üçin döredilen korporatiw şahsyýetdir. Logotip wodorod molekulasyny ýönekeý bir tegelege çenli ýönekeýleşdirýär. Position we negatiw şekiller suw bilen wodorodyň arasyndaky özgerişi görkezýär hem-de markanyň işjeňlik ugruny beýan edýär. Esasy reňk hökmünde tehnologik gök reňk ulanylyp, üç ölçegli modelirlemek bilen utgaşdyrylýar. Logotip dürli materiallarda we proseslerde tanalyp bolýan durkuny saklamak bilen, iki ölçegli we üç ölçegli görnüşleriň arasynda erkin herekete gelip bilýär. Wizual ulgam çap edilýän hem-de sanly serişdeler üçin wektor formatynda işlenip düzülendir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Hocan Healthy Korporatiw Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Hocan Healthy Korporatiw Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Hocan Healthy Korporatiw Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Ölçegler we Gaplama: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Bellikler: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Önümçilik Tehnologiýasy: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Dizaýn Kynçylygy: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Gözleg: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Ylham: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Taslama Dowamlylygy: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Iş Akymy: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Topar Agzalary: Creative Director: Zhiji Dong
Designer: Lu Gu