Now Albom Muklawçasynyň Sungaty by Yijia Xie

Now Albom Muklawçasynyň Sungaty by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2022

Now Albom Muklawçasynyň Sungaty

by Yijia Xie

Client: Yijia Xie

A' Design Award Demir Baýragy Winner in Grafika Category

10,742

Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Albom Muklawçasynyň Sungaty

"Now" - alty aýdymy arzuwlar, ösüş we söýgi hakynda hekaýalary gürrüň berýän bir sazandar üçin döredilen albom dizaýnydyr. Her aýdym adyndan many taýdan çuňňur bir hytaý harpy alynýar, meselem, Älem, Ýagyş, Ynan, Gözler, Aý we Ýyldyz. Bu harplar sanly kollaž we generatiw kodlaşdyrma bilen utgaşdyrylýar. Saýlanan elementler kompýuter programmasyna girizilýär, bu bolsa müňlerçe dürli grafika döredýär, şeýlelikde her gap-gaç örtügi özboluşly bolýar. Inedördül formatyň ölçegi 4,25 x 4,25 dýuýmdyr. Taslama alty muklawça dizaýnyny, bir aýdym sözleri kitabyny we albom gaplamasyny öz içine alýar.

The Recognition

About the A' Design Award Demir Baýragy

Now Albom Muklawçasynyň Sungaty A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Now Albom Muklawçasynyň Sungaty uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Now Albom Muklawçasynyň Sungaty jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie