Chinese Festivals Illýustrasiýa Seriýasy by Chunli Zhou

Chinese Festivals Illýustrasiýa Seriýasy by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2022

Chinese Festivals Illýustrasiýa Seriýasy

by Chunli Zhou

Client: Northeastern University of China

A' Design Award Bürünç Baýragy Winner in Grafika Category

11,570

Verified Award Winner

Verify Award Status for #137793

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Festivals Illýustrasiýa Seriýasy

Hytaý Baýramçylyklary hytaýyň däp bolan baýramçylyklaryna esaslanan illýustrasiýa seriýasydyr. Seriýa Hytaý Täze ýylyny, Ajdarha Gaýygy baýramçylygyny, Güýz Ortasy baýramçylygyny we Çung Ýang baýramçylygyny öz içine alýar. Sahnalarda petardalar, ajdarha gaýyklary, zongzi we kizil ýaly baýramçylyk elementleri şekillendirilýär. Esasy reňkler her baýramçylygyň ruhuna laýyklykda saýlanyp alnandyr. Illýustrasiýalar sanly çekiş programma üpjünçiligi bilen çekilip, 800x800 millimetr ölçegde çap edilendir. Maksat, däp bolan baýramçylyk medeniýetini häzirki zaman wizual stilinde görkezmekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Chinese Festivals Illýustrasiýa Seriýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Chinese Festivals Illýustrasiýa Seriýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Chinese Festivals Illýustrasiýa Seriýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
Production Technology: This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
Design Challenge: The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
Research: This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
Inspiration: The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
Project Duration: The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
Team Members: Design direction: Huo Kai, designed by Zhou Chunli
Image Credits: Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.