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Drive2Extremes Multivision Esasy funksiýa: Fotografiýa eseri by Florian W. Mueller

Drive2Extremes Multivision Esasy funksiýa: Fotografiýa eseri by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Fotosuratçylyk we Foto Işläp Bejerme Dizaýny Competition Category.


KümüşFotosuratçylyk· 2022

Drive2Extremes Multivision Esasy funksiýa: Fotografiýa eseri

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award Kümüş Baýragy Winner in Fotosuratçylyk Category

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The Design

About Drive2Extremes Multivision Esasy funksiýa: Fotografiýa eseri

Kitap tekst: Drive2Extremes Multivision iki aşa peýzažy bir suratda birleşdirýän fotografiýa eserleriniň tapgyrydyr. Porsche Taycan Cross Turismo ilkinji gezek Arktika halkasynyň demirgazygyndaky Laplandiýada doňan batgalykda surata düşürildi. Iki hepde soň awtoulag kamera babatynda edil şol pozisiýada we meňzeş gün ýerleşişinde Birleşen Arap Emirlikleriniň Arap çölünde ýerleşdirildi. Soňra bu iki görnüş köp ekspozisiýa usullary arkaly birleşdirildi. Maksat polýar we çöl peýzažyny bir suratda birleşdirmekdi. Eserler birnäçe ölçegde öndürildi.

The Recognition

About the A' Design Award Kümüş Baýragy

Drive2Extremes Multivision Esasy funksiýa: Fotografiýa eseri A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Drive2Extremes Multivision Esasy funksiýa: Fotografiýa eseri ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Drive2Extremes Multivision Esasy funksiýa: Fotografiýa eseri köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging
Several produced artworks in different sizes.
Tags
photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology
I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge
The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research
The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration
I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration
It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow
I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents
Copyrights belong to Florian W. Mueller, 2022.
Team Members
Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits
All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori

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