Multivision Porsche Shanghai Primary Function: Fotografiýa sungat eseri by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Fotosuratçylyk we Foto Işläp Bejerme Dizaýny Competition Category.
KümüşFotosuratçylyk· 2022
Multivision Porsche Shanghai Primary Function: Fotografiýa sungat eseri
Client: Porsche China
A' Design Award Kümüş Baýragy Winner in Fotosuratçylyk Category
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The Design
About Multivision Porsche Shanghai Primary Function: Fotografiýa sungat eseri
Multivision Porsche Shanghai — Porsche China üçin döredilen fotografiýa sungat eserleriniň tapgyrydyr. Her surat köpugurly ekspozisiýa arkaly üç fotografiýany bir çarçuwada birleşdirýär. Bu tapgyr Şanhaýyň dürli keşplerini görkezýär: adaty hytaý etraplaryndan we öňki Fransuz Konsessiýasynyň binagärliginden başlap, häzirki zaman aýna hem-de polat binalaryna çenli. Her suratda sport awtoulagy peýda bolýar we gatlaklaýyn gurşawa garamazdan tanalýan bolup galýar. Suratlar sanly fotografiýa arkaly döredildi we alýumin kompozit panellerine oturdylan çäkli tiraždaky ýokary hilli sungat çaphanalary görnüşinde öndürilýär.
The Recognition
About the A' Design Award Kümüş Baýragy
Multivision Porsche Shanghai Primary Function: Fotografiýa sungat eseri A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Multivision Porsche Shanghai Primary Function: Fotografiýa sungat eseri ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Multivision Porsche Shanghai Primary Function: Fotografiýa sungat eseri köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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