Demir Grafika · 2022

Greeninful Brand Identity

by Michelle Poon

A' Design Award Demir Baýragy 2022 in Grafika
CLIENT: Greenin'ful
Estimated Number of Design Views: 11,116
Verification code E3D582AB17 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Greeninful Brand Identity

Greeninful — durnukly ýaşaýyş durmuşyny goldaýan ekologiýa taýdan arassa marka üçin täzeden markalaşdyrma taslamasydyr. Bu marka daşky gurşawa alada bildirýän adamlary birleşdirýär. Logotip ýaşyl jemgyýetiň keşbini görkezýär hem-de kesgitliligi we merakly häsiýeti şöhlelendirýär. Wizual şahsyýet ulanylyşda çeýe bolup galýan açyk reňkleri, batyrgaý pyrçak yzlaryny we elde çekilen elementleri ulanýar. Suratlar ýakynlaşyp bolýan we jemgyýete gönükdirilen görnüşde saýlanyp alnandyr. Täzeden markalaşdyrma markany söwda platformasyndan daşky gurşawy goramak barada jemgyýetçilik habardarlygyny ýokarlandyrýan jemgyýete öwürýär.

About the A' Design Award Demir Baýragy

Greeninful Brand Identity A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Greeninful Brand Identity uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Greeninful Brand Identity jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Press Kit

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Image Credits: Image 1: Michelle Kason (Designer)