Khedr El Attar Marka Kimligi by Nour Shourbagy

Khedr El Attar Marka Kimligi by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2022

Khedr El Attar Marka Kimligi

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Khedr El Attar Marka Kimligi

Khedr El Attar 1945-nji ýylda Kairde döredilen organiki we çig önümler söwdagäri üçin ýaradylan marka kimligidir. Bu taslama, markanyň täze ornaşyşyny beýan edýän wizual ulgam bilen marka strategiýasyny birleşdirýär. Kimlik, Khedr El Attar-yň organiki we çig önümleriň çeşmesi hökmündäki abraýyny saklaýar. Wizual ulgam işi üç esasy kategoriýa bölýär: organiki lukmançylyk, çig gözellik we aşhana önümleri. Gap-gaç dizaýny we marka görkezmeleri ulgamy tamamlaýar, söwdanyň köne ruhuny döwrebap görnüş bilen birleşdirýär.

The Recognition

About the A' Design Award Demir Baýragy

Khedr El Attar Marka Kimligi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Khedr El Attar Marka Kimligi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Khedr El Attar Marka Kimligi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release