Primary Residence Esasy Funksiýa: Marka Identifikasiýasy by Tianzhen Huang

Primary Residence Esasy Funksiýa: Marka Identifikasiýasy by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2022

Primary Residence Esasy Funksiýa: Marka Identifikasiýasy

by Tianzhen Huang

Client: Evleen

A' Design Award Demir Baýragy Winner in Grafika Category

10,911

Verified Award Winner

Verify Award Status for #140254

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Esasy Funksiýa: Marka Identifikasiýasy

Kitap Teksti: Primary Residence köpugurly marka üçin döredilen wizual identifikasiýa ulgamydyr. Taslama Bauhaus hereketiniň stilini abstrakt arhitektura formalary bilen baglanyşdyrýan tipografiýa gözlegi hökmünde başlandy. Logotip ýaşaýyş giňişligini aňladýan hytaý harpy Ju-a esaslanýar we esasy reňkler bolan gyzyl, sary we gök reňkli üç zolakdan ybarat. Primary Residence ady bu reňklere hem-de üzňelik döwründe öý düşünjesiniň manysyna salgylanýar. Identifikasiýa broşýura, wizit kartoçkasy we dokumaly kagyzda çap edilen ýazuw esbaplary toplumynda ulanylýar.

The Recognition

About the A' Design Award Demir Baýragy

Primary Residence Esasy Funksiýa: Marka Identifikasiýasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Primary Residence Esasy Funksiýa: Marka Identifikasiýasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Primary Residence Esasy Funksiýa: Marka Identifikasiýasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang