Joy of Playing Marka Kimligi by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2022

Joy of Playing Marka Kimligi

by Squared

Client: Balin

A' Design Award Bürünç Baýragy Winner in Grafika Category

15,515

Verified Award Winner

Verify Award Status for #140424

Häzir açyň View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Marka Kimligi

Joy of Playing, çagalar üçin oýunjak öndürýän Balin kompaniýasy üçin döredilen marka kimligidir. Bu kimlik logotipi, marka aktiwlerini, gaplamany hem-de oýunjaklaryň we gahrymanlaryň reňklerini we şekillerini öz içine alýar. Wizual dil minimalisttir, ýönekeý şekiller, çäklendirilen reňk palitrasy we akwarel illýustrasiýalar bilen häsiýetlendirilýär. Her bir oýunjak gahrymanynyň öz ady we hekaýasy bar, bu-da çagalarda duýgy taýdan baglanyşyk döretmäge kömek edýär. Saýlanan materiallaryň hatarynda agaç, faner, kagyz, organiki pagta hem-de suw we ösümlik esasly boýaglar bar.

The Recognition

About the A' Design Award Bürünç Baýragy

Joy of Playing Marka Kimligi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Joy of Playing Marka Kimligi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Joy of Playing Marka Kimligi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska