Imaginator Primary Function: Göz öňüne getirme kart oýny by Neringa Orlenok

Imaginator Primary Function: Göz öňüne getirme kart oýny by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Oýunjaklar, Oýunlar we Güýmenje Önümleri Dizaýny Competition Category.

KümüşOýunjak· 2022

Imaginator Primary Function: Göz öňüne getirme kart oýny

by Neringa Orlenok

Client: Innospark

A' Design Award Kümüş Baýragy Winner in Oýunjak Category

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Verified Award Winner

Verify Award Status for #140476

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Colors

The Design

About Imaginator Primary Function: Göz öňüne getirme kart oýny

Göz öňüne getirmegi we söhbetdeşligi höweslendirmek üçin döredilen "Imaginator" kart oýnudyr. Toplumda 60 millimetre 90 millimetr ölçegli, kartona doly reňkde çap edilen we galyň gara kagyzdan ýasalan gutuda gaplanan 50 kart bar. Her kartyň iki tarapy bar. Bir tarapynda assosiasiýa oýunlary üçin özboluşly abstrakt suratlandyrma görkezilýär. Beýleki tarapynda bolsa göz öňüne getirme we ösüş pikirlenişi barada sorag ýerleşdirilendir. Suratlandyrmalar ilki bilen kagyzda çyzgy görnüşinde çyzyldy, soňra bolsa sanly galam bilen el bilen täzeden çyzyldy. Oýunçylar öz düzgünlerini düzüp bilerler we soraglar hem çagalar, hem-de ulular üçin amatlydyr.

The Recognition

About the A' Design Award Kümüş Baýragy

Imaginator Primary Function: Göz öňüne getirme kart oýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Imaginator Primary Function: Göz öňüne getirme kart oýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Imaginator Primary Function: Göz öňüne getirme kart oýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
Dimensions & Packaging: 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
Tags: Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
Production Technology: Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
Design Challenge: The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
Research: A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
Inspiration: The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
Project Duration: The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
Operation Flow: Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
Team Members: Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė
Image Credits: Image #1-5: Photographer Karolis Milaševičius