Koch's Meerrettich Rebrending by Wolkendieb Design Agency

Koch's Meerrettich Rebrending by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2022

Koch's Meerrettich Rebrending

by Wolkendieb Design Agency

Client: KOCHS Meerrettich & Feinkost GmbH

A' Design Award Kümüş Baýragy Winner in Gaplama Category

25,950

Verified Award Winner

Verify Award Status for #140491

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Koch's Meerrettich Rebrending

Köklere gaýdyp gelýän şygar häzirki wagtda azyk senagatyny basyp alýar. Atyň köküni öz içine alýan gadymy kök gök önümler häzirki wagtda gaty meşhurdyr. Markany tekjelerde janlandyrmak üçin Wolkendieb Kochs markasynyň şahsyýetini we gaplama portfelini täzeden açdy. Logotip has ýiti we görünmek üçin döwrebaplaşdyryldy. Täze dizaýnda gaýtadan işlenmedik tebigy maddalary we goşundylar ýa-da konserwatorlar bolmazdan arassa reseptler şekillendirilýär. Meýdandan göni sarp edijä: göni, ýönekeý we söýgi bilen taýýar!

The Recognition

About the A' Design Award Kümüş Baýragy

Koch's Meerrettich Rebrending A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Koch's Meerrettich Rebrending ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Koch's Meerrettich Rebrending köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensions & Packaging: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tags: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Production Technology: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Challenge: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Research: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiration: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Project Duration: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operation Flow: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Team Members: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen