Enable Change Marka Şahsyýeti by Squared

Enable Change Marka Şahsyýeti by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2022

Enable Change Marka Şahsyýeti

by Squared

Client: Isabelle Laporte

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #140542

Häzir açyň View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Marka Şahsyýeti

"Enable Change" üýtgeşmeleri dolandyrmak ugrunda işleýän hünärmen üçin döredilen marka şahsyýetidir. Şahsyýet minimalistik çemeleşme, göze ilýän şrift kombinasiýasy we bir janly reňk ulanýar. Logotipiň nyşany I we L baş harplaryny ebedilik nyşany bilen birleşdirip, öz içine almaklygy (inklýuziýany) aňladýar. Şriftler üýtgeşmäni şöhlelendirmek üçin saýlanyp, galyň we inçe çyzyklaryň arasyndaky suwuk geçişler bilen ösýän şekillere eýedir. Reňk sazlaşygy azaldylan, grafiki stil bolsa tekiz görnüşdedir. Dizaýn we ösüş işleri 2021-nji ýylda takmynan iki aý dowam etdi.

The Recognition

About the A' Design Award Demir Baýragy

Enable Change Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Enable Change Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Enable Change Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska