Open Your Eyes Gözleriňi Aç by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Fotosuratçylyk we Foto Işläp Bejerme Dizaýny Competition Category.
DemirFotosuratçylyk· 2022
Open Your Eyes Gözleriňi Aç
Client: Michael Liebert Photography
A' Design Award Demir Baýragy Winner in Fotosuratçylyk Category
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The Design
About Open Your Eyes Gözleriňi Aç
Gözleriňi Aç plastik örtügi wizual serişde hökmünde ulanýan çeper fotosuratlar toplumydyr. Örtügiň şekili we dokumasy ýelde we suratçynyň oňa görkezen garşylygy bilen emele geldi. Netijede döreýän görnüşler asmandaky bulutlar ýaly, adam ýa-da haýwan keşplerini ýatladýar. Her tomaşaçy başga bir häsiýeti görýär, şoňa görä-de bu topluma şahsy hyýala esaslanýar. Suratlar 2022-nji ýylyň ýanwar aýynda Aşaky Awstriýada, ýokary çözgütli orta formatly kamera bilen, flassyz, tebigy ýagtylykda düşürildi. Sanly işläp taýýarlamalar bolsa bir aý soň Wenada tamamlandy.
The Recognition
About the A' Design Award Demir Baýragy
Open Your Eyes Gözleriňi Aç A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Open Your Eyes Gözleriňi Aç uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Open Your Eyes Gözleriňi Aç jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
- Dimensions & Packaging
- These photos were taken with a high-resolution medium format camera with natural light without flashlight.
- Tags
- artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
- Production Technology
- Artwork for an independent art project
- Design Challenge
- For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
- Research
- Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
- Inspiration
- As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
- Project Duration
- The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
- Operation Flow
- The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.
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