Broken Top Brewing Co Craft Beer Esasy Wezipesi: Içgi Gaplamasy by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Esasy Wezipesi: Içgi Gaplamasy by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2022

Broken Top Brewing Co Craft Beer Esasy Wezipesi: Içgi Gaplamasy

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Esasy Wezipesi: Içgi Gaplamasy

Kitap Teksti: Broken Top Brewing Co Craft Beer, IPA we pilsner öndürýän kiçi partiýaly kraft piwo markasy üçin döredilen içgi gaplama dizaýnydyr. Grafiki nagyş retro oýunjaklardan ilham alýar. Integrirlenen logotip her önüm liniýasynyň reňk shemasyna uýgunlaşýar we wizual illuziýa döretmek üçin nagyş bilen birleşýär. Gapyrjaklar gök alýuminden ýasalyp, alýumin gapyrjaklar üçin seýrek duş gelýän çuň gara-gök öwüşgine ýetmek üçin ýörite taýýarlanan. Ýokary tizlikli syýa-pürküji çap ediş usuly, ak syýa gatlagy bilen, grafikalary has janly görkezýär. Standart 211 göwrümli gapyrjak 12 unsiýa (355 ml) alýar.

The Recognition

About the A' Design Award Demir Baýragy

Broken Top Brewing Co Craft Beer Esasy Wezipesi: Içgi Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Broken Top Brewing Co Craft Beer Esasy Wezipesi: Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Broken Top Brewing Co Craft Beer Esasy Wezipesi: Içgi Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable