Second Hand Life Poster Seriýasy by Yilin Wang

Second Hand Life Poster Seriýasy by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2023

Second Hand Life Poster Seriýasy

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Poster Seriýasy

Kitap Teksti: Second Hand Life (Ikinji El Ýaşaýyş) adamlaryň bölek-bölek maglumatlary nähili kabul edýändigi barada plakat seriýasydyr. Seriýa bir esasy wizual şekili emele getirmek üçin ýerleşdirilen ýigrimi sany A3 ölçegli plakatdan ybarat bolup, oňa gowşurylan we jiltlenen kitap hem goşulýar. Dil, ikilik kod arkaly wizual grafika öwrülýär, bu ýerde bir we nol nyşanlary logiki amallarda hem dogry we ýalňyşy aňladýar. Bu baglanyşyk, kabul edilen maglumatlaryň pikir ýöredişi nähili şekillendirýändigini görkezýär. Plakatlar we kitap durmuş meselesine has ünsli garamagy talap edýär, sebäbi maglumatlaryň bölek-bölek görnüşi doly görnüşiniň ornuny tutup biler.

The Recognition

About the A' Design Award Bürünç Baýragy

Second Hand Life Poster Seriýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Second Hand Life Poster Seriýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Second Hand Life Poster Seriýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.