Lucky Tiger Welcomes New Year Illýustrasiýa by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Illýustrasiýa by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2023

Lucky Tiger Welcomes New Year Illýustrasiýa

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #143761

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Tiger Welcomes New Year Illýustrasiýa

“Bagtyýar ýolbars” Täze ýyly garşylaýar, zodiak alamatlaryny Hytaýyň adaty kagyz kesilen elementleri bilen birleşdirip, dizaýny penjiräniň çarçuwasyndan görünýän ýaly edýär, oňat haýwanlar bolsa altyn teňňeleri baýlyk getirýän ýaly daşarda aýlaýarlar. Bahar ýaly reňkleriň umumy ulanylyşy, adaty gyzyl reňkden ýüz öwürmek we köp gül we ösümlik goşmak, sebäbi gülleriň we baýlygyň aýdylyşy meňzeş (hytaý dilli sebitlerde), bu ýyl üçin şowlulyk bar ýaly bagt.

The Recognition

About the A' Design Award Demir Baýragy

Lucky Tiger Welcomes New Year Illýustrasiýa A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Lucky Tiger Welcomes New Year Illýustrasiýa uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Lucky Tiger Welcomes New Year Illýustrasiýa jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.