Flycat Uçýan Pişik Markasynyň Şahsyýeti by Wei Sun

Flycat Uçýan Pişik Markasynyň Şahsyýeti by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2023

Flycat Uçýan Pişik Markasynyň Şahsyýeti

by Wei Sun

Client: DOTONE Brand Design

A' Design Award Demir Baýragy Winner in Grafika Category

10,327

Verified Award Winner

Verify Award Status for #143892

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flycat Uçýan Pişik Markasynyň Şahsyýeti

FLY CAT agyz lukmançylyk tehnologiýasyna gönükdirilen marka. Täze markanyň täzelenmegi asyl stereotipi bozup, geljegi göz öňüne getirer. Täze logotip, ýönekeý we düşnükli çyzyklar bilen häzirki zaman tehnologiýa duýgusyny görkezýär, köp görnüşli giňeltme görnüşleri bilen marka wizual ulgamyny täzeden gurýar we markanyň janlylygyny üýtgedýär. Marka IP gurmak bilen, marka birleşigini we markanyň tanalmagyny netijeli dörediň, markany adamkärçilik bilen üpjün ediň we markanyň esasy bäsdeşlik ukybyny ýokarlandyryň.

The Recognition

About the A' Design Award Demir Baýragy

Flycat Uçýan Pişik Markasynyň Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Flycat Uçýan Pişik Markasynyň Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Flycat Uçýan Pişik Markasynyň Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
Dimensions & Packaging: The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
Tags: Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
Production Technology: Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
Design Challenge: The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
Research: With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
Inspiration: The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
Project Duration: The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
Operation Flow: The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
Patents: All copyrights DOTONE Brand Design,2021
Image Credits: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021