Xudong Zhang and Hao Tan tarapyndan Chaos Pogo Esasy Funksiýa: Marka Talismany

Xudong Zhang and Hao Tan tarapyndan döredilen Chaos Pogo Esasy Funksiýa: Marka Talismany dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirMahabat· 2023

Chaos Pogo Esasy Funksiýa: Marka Talismany

dizaýner: Xudong Zhang and Hao Tan

Müşderi: Chaos Pogo

Mahabat Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#147863 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Chaos Pogo Esasy Funksiýa: Marka Talismany hakynda

Kitap Teksti: Wow, ýaşlara gönükdirilen açyk pab markasy bolan Chaos Pogo üçin döredilen marka talismanydyr. Talisman, joşgunlylygyň, ýaşlygyň we batyrlygyň nyşany hökmünde görülýän haýwan bolan bal borsugyna esaslanýar. Ak saçly ýasy kelle, ýiti dyrnaklar we aýratyn guýruk keşbi aňsat tanalyp bolar ýaly edýär. Gülgüne gyzyl göz göreçli berk gözler syrly duýgy goşýar. Batyrgaý daş keşbi marka medeniýetini we häsiýetini şöhlelendirýär. Talismandan alnan nyşanlar marka önümlerinde hem ulanylyp, müşderiler bilen marka arasyndaky baglanyşygy pugtalandyrýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Chaos Pogo Esasy Funksiýa: Marka Talismany A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Chaos Pogo Esasy Funksiýa: Marka Talismany uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Chaos Pogo Esasy Funksiýa: Marka Talismany jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Bellikler: Pub IP, Brand Image, Mascot, WOW, Youth
Önümçilik Tehnologiýasy: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Dizaýn Kynçylygy: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Gözleg: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Ylham: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Taslama Dowamlylygy: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Iş Akymy: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Topar Agzalary: Xudong Zhang and Hao Tan