Oil Street Art Space Wizual Kimlik by Kimhung Choi and Thomas Siu

Oil Street Art Space Wizual Kimlik by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2023

Oil Street Art Space Wizual Kimlik

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Wizual Kimlik

Oi, Gonkongdaky köpçülikleýin dynç alyş we medeni mekan bolan Oil Street Art Space-yň wizual kimligidir. Bu ýer öň ýahta klubynyň klub jaýy bolan meýdany eýeleýär we II derejeli taryhy gyzyl kerpiç binany, kafel üçekli we 3000 inedördül metrden gowrak açyk meýdançany öz içine alýar. At, "L" harpyny ündew belgisi bilen çalyşýar, bu ünsi özüne çekmek we ýerleşişe ünsi çekmek üçin ulanylýar. Logotipiň şekili gaty gygyrmak hereketini görkezýär. Ýaşyl reňk kimlik reňki bolup, şäheriň içindäki sungat üçin oazis manysyny berýär. Kimlik daşky gurşaw grafikalaryna we çap edilen önümlere ulanylýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Oil Street Art Space Wizual Kimlik A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Oil Street Art Space Wizual Kimlik uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Oil Street Art Space Wizual Kimlik zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu