Mei Tao Wan Korporatiw Şahsyýet by Chen Zilong

Mei Tao Wan Korporatiw Şahsyýet by Chen Zilong is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2023

Mei Tao Wan Korporatiw Şahsyýet

by Chen Zilong

Client: Communication University of Zhejiang

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #148826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Korporatiw Şahsyýet

Mei Tao Wan, Guangdong welaýatynyň Foşan şäherindäki medeni we döredijilik senagat parky üçin döredilen korporatiw şahsyýetdir. Logotip "gözellik" sözüniň baş harpy bolan M harpyna hem-de parkyň basgançakly binagärlik gurluşyna esaslanýar. Uzynymtyk şekil ýerli keramika senagatynyň kerpiç ýa-da hum kürelerini ýatladýar. Öý şekili açyk we halkara derejesindäki sungat giňişligini aňladýar. Bir-biriniň üstünden geçýän gurluş bolsa zehinleriň jemlenmegine yşarat edýär. Şahsyýet nyşany wizit kartlaryna, mata haltalara we posterlere ulanylyp, kompýuterde taýýarlanyp, çap edilip ulanmaga taýýarlanypdyr.

The Recognition

About the A' Design Award Bürünç Baýragy

Mei Tao Wan Korporatiw Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Mei Tao Wan Korporatiw Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Mei Tao Wan Korporatiw Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang