Shawn Goh Chin Siang tarapyndan Waaron Kuu's Marka Dizaýny

Shawn Goh Chin Siang tarapyndan döredilen Waaron Kuu's Marka Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2023

Waaron Kuu's Marka Dizaýny

dizaýner: Shawn Goh Chin Siang

Müşderi: Hai Soon Leong Sdn.Bhd

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

13,375

Tassyklanan Baýrak Ýeňijisi

#149135 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Waaron Kuu's Marka Dizaýny hakynda

Waaron Kuu & # 039; Malaýziýanyň alty esasy etniki medeniýetini görkezýän restoran. Toparyň markanyň umumy gözelligini görkezmek üçin topar her bir medeni häsiýeti nygtamak üçin goýy gyrmyzy reňk ulanyp, adaty oýunlary we gurallary goşdy. Şeýle hem, restoranyň dürli burçlaryna, tabaklara we gaplamalara ýerleşdirilen suratlary bezemek üçin dürli ýerli elementleri ulandylar. Dizaýn diňe bir Malaýziýanyň alty esasy etniki medeniýetini görkezmek bilen çäklenmän, restoran üçin özboluşly marka keşbini döredýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Waaron Kuu's Marka Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Waaron Kuu's Marka Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Waaron Kuu's Marka Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Ölçegler we Gaplama: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Bellikler: Malaysia, Malaysia Food, Branding Design
Önümçilik Tehnologiýasy: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Dizaýn Kynçylygy: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Gözleg: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Ylham: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Taslama Dowamlylygy: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Iş Akymy: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patentler: waaron kuns, 2023
Surat Awtorlary: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.