Wu Fangbo and Liu Beibei tarapyndan Shan Yi Marka Şahsyýet Dizaýny

Wu Fangbo and Liu Beibei tarapyndan döredilen Shan Yi Marka Şahsyýet Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2023

Shan Yi Marka Şahsyýet Dizaýny

dizaýner: Wu Fangbo and Liu Beibei

Müşderi: Shan Yi

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#149564 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Shan Yi Marka Şahsyýet Dizaýny hakynda

Şan I oba hojalygyna hyzmat edýän akylly tehnologiýa kompaniýasy üçin döredilen marka şahsyýetidir. Logotipde goragy we çydamlylygy aňlatmak üçin wizual çarçuwa hökmünde galkan şekili ulanylýar. Galkanyň içinde S we Y harplary basgançakly şekilde ýerleşdirilip birleşdirilýär, bu-da marka adyna hem-de akylly tehnologiýa bilen oba hojalygynyň arasyndaky baglanyşyga salgylanýar. Şeýle-de tigir yzlary we bugdaý başaklarynyň nagyşlary ulanylyp, güýzki hasyl ýygnamak möwsümini ýatladýar. Çyzyklar deň giňlikde bolup, logotip altyn gatnaşyk düzgüni esasynda taýýarlanylýar. Nyşan çap edilip, tikilip ýa-da guýma usulynda dürli ölçegde ýasalyp bilner, şol sanda ulag emblemasy hökmünde-de ulanylyp bilner.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Shan Yi Marka Şahsyýet Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Shan Yi Marka Şahsyýet Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Shan Yi Marka Şahsyýet Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Ölçegler we Gaplama: It can be printed, sewed or injection molded in a variety of sizes.
Bellikler: brand identity, logo, branding, smart agricultural technique
Önümçilik Tehnologiýasy: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Dizaýn Kynçylygy: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Gözleg: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Ylham: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Taslama Dowamlylygy: The project started in Beijing in December 2022 and was completed in February 2023.
Iş Akymy: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Topar Agzalary: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu