Hiroshi Kurisaki tarapyndan Sparrow Branding Korporatiw Şahsyýet

Hiroshi Kurisaki tarapyndan döredilen Sparrow Branding Korporatiw Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2023

Sparrow Branding Korporatiw Şahsyýet

dizaýner: Hiroshi Kurisaki

Müşderi: Hiroshi Kurisaki Design

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Sparrow Branding Korporatiw Şahsyýet hakynda

Kitap Teksti: Sparrow Branding, 2020-nji ýylda esaslandyrylan, Tokioda ýerleşýän mahabat önümçilik kompaniýasy üçin döredilen korporatiw şahsyýetdir. Şahsyýet logotipi, esasy wizual elementleri we ýazuw serişdelerini öz içine alýar. Kompaniýanyň adynyň gelip çykyşy bolan serçe, nyşan agajy hökmünde arça bilen görkezilýär. Konsepsiýa, arça agajynyň serçäni ähli howplardan goraýandygy baradaky hekaýadan gelip çykýar. Kompýuter grafikasyny ulanmagyň deregine, gül düzmek sungatçysy tarapyndan tertiplenen hakyky arça şahalary we hakyky ýaly serçe modeli surata düşürildi. Wizual äheň süýji-mämişi bolmakdan has güýçli we agras häsiýetlidir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Sparrow Branding Korporatiw Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Sparrow Branding Korporatiw Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Sparrow Branding Korporatiw Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Ölçegler we Gaplama: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Bellikler: Branding, Logo, Japan, Typography, Blue
Önümçilik Tehnologiýasy: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Dizaýn Kynçylygy: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Gözleg: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Ylham: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Taslama Dowamlylygy: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Iş Akymy: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Surat Awtorlary: Photo By Bird And Insect Ltd.