Gatorade Fuel Rover Çüýşe Saklaýyş Arabasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.
BürünçMahabat· 2023
Gatorade Fuel Rover Çüýşe Saklaýyş Arabasy
by PepsiCo Design and Innovation
A' Design Award Bürünç Baýragy Winner in Mahabat Category
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The Design
About Gatorade Fuel Rover Çüýşe Saklaýyş Arabasy
Gatorade Fuel Rover sport topar işgärleri üçin niýetlenen göçme çüýşe saklaýyş ulgamydyr. Fuel Rover meýdançanyň daşyndan köp sanly oýunçy çüýşesini saklaýar we daşaýar. Esasyndaky saklaýyş gutusy goşmaça çüýşe sebedini, buzy, enjamlary ýa-da ýygnalan galyndylary sygdyryp bilýär. Yzky tarapyndaky peýdaly panel türgenleşik ýa-da diýetolog enjamlary üçin ýerine berkidilýän üç sany saklaýyş haltasyny göterýär. Bu dizaýn işgärleri zatlary özleri bilen göterme zerurlygyndan azat edýär we gapdal çyzykda has aňsat hereket etmäge mümkinçilik berýär. Fuel Rover has öňki çüýşe saklaýyş dizaýnyny täzeleýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Gatorade Fuel Rover Çüýşe Saklaýyş Arabasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Gatorade Fuel Rover Çüýşe Saklaýyş Arabasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Gatorade Fuel Rover Çüýşe Saklaýyş Arabasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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