Barking Good Brend Mazmun by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

DemirMahabat· 2024

Barking Good Brend Mazmun

by Squared

Client: Squared

A' Design Award Demir Baýragy Winner in Mahabat Category

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Verified Award Winner
Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Brend Mazmun

Öý haýwanlaryna ideg täze döwre girdi. Kiçijik tüýli dostlar indi maşgalada deň agza hökmünde kabul edilýär we has-da köp ideg alýarlar. Itler üçin kaşaň ideg we ýokary hilli hyzmatlar hödürleýän gözellik salony üçin täze hekaýany gürrüň bermäge kömek etmek maksady bilen düýbünden täze wizual aragatnaşygy emele getirmek üçin giň möçberli brend mazmun döredildi. Itleriň öz häsiýeti, stili, şahsyýeti bar we olar iň gowy it idegine mynasyp baş gahryman hökmünde görkezilýär.

The Recognition

About the A' Design Award Demir Baýragy

Barking Good Brend Mazmun A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Barking Good Brend Mazmun uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Barking Good Brend Mazmun jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED