Snow Peak Wizual Şahsyýet by Yunnan Tech and Business University

Snow Peak Wizual Şahsyýet by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2023

Snow Peak Wizual Şahsyýet

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #151008

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Peak Wizual Şahsyýet

Tanalyş logotip dizaýnynda möhüm bahalandyryş görkezijisidir. Ýönekeý dizaýn dilini ulanyp, myhmanhanany çylşyrymly we üýtgeýän bellikli Potala köşgi bilen birleşdirmek ähli dizaýnyň kynçylyklaryndan biridir. Potala köşgi tibetlileriň gözünde mukaddes binадyr. Şonuň üçin dizaýn topary iň häsiýetli sütün elementlerini dizaýn elementleri hökmünde takyklaşdyrdy we iki ölçegli usullar arkaly üç ölçegli Potala köşgüniň keşbini döretdi, şeýlelik bilen bellik güýçli sebit stilini görkezdi.

The Recognition

About the A' Design Award Kümüş Baýragy

Snow Peak Wizual Şahsyýet A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Snow Peak Wizual Şahsyýet ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Snow Peak Wizual Şahsyýet köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei