Meng Shenhui tarapyndan Remaking Art Brend Aýratynlygy

Meng Shenhui tarapyndan döredilen Remaking Art Brend Aýratynlygy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2024

Remaking Art Brend Aýratynlygy

dizaýner: Meng Shenhui

Müşderi: Shenzhen Chengmei Culture Communication Co., Ltd

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

147,007

Tassyklanan Baýrak Ýeňijisi

#152015 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Remaking Art Brend Aýratynlygy hakynda

Remaking Art medeni aragatnaşyk kompaniýasy üçin döredilen brend aýratynlygydyr. Logotip R we A baş harplaryny simmetriki nyşana birleşdirýär, olary birleşdirýän çyzyklar suwdaky şöhlelenmäni ýada salýar. Kese çyzyk terezini ýatladýar we adalatlylygy hem-de dogruçyllygy beýan etmek üçin öňki logotipden saklanyp galyndy. Wizual ulgam çap edilen materiallary, gaplamalary we içki görkezişleri bölmek üçin çyzyklary ulanýar, şeýlelik bilen dürli ölçeglerde we materiallarda birmeňzeş görnüş saklanýar. Dizaýn simmetriýany, bitewiligi we täzelenmäni beýan edýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Remaking Art Brend Aýratynlygy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Remaking Art Brend Aýratynlygy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Remaking Art Brend Aýratynlygy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Ölçegler we Gaplama: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Bellikler: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Önümçilik Tehnologiýasy: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Dizaýn Kynçylygy: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Gözleg: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Ylham: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Taslama Dowamlylygy: The project started in January 2022 and was completed in Shenzhen in May 2022
Iş Akymy: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Surat Awtorlary: Copyright：CM Design