Ecohiny Brending by Cansu Dagbagli Ferreira

Ecohiny Brending by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Kümüş Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

KümüşGrafika· 2024

Ecohiny Brending

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Kümüş Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny Brending

Tualet kagyzy brendi täsin we gyzykly bolup bilermi? EcoHiny 100% organiki bambukdan ýasalan, FSC sertifikatlydyr we mümkin boldugyça ekologiýa taýdan arassa önümdir. Brendiň nyşany şetdaly, reňk we şrift saýlamalary önümiň gyzykly, tebigy we ýumşak häsiýetini görkezýär. Maksat özboluşly reňk paletasyny ulanmak arkaly brendi bazardaky beýleki brendlerden tapawutlandyrmakdy. Çuň gökje-ýaşyl reňk, şetdaly bilen birleşdirilende, oýnawaç häsiýet berýär, şeýle hem ekologiýa taýdan arassa we durnukly bolmak duýgusyny ýetirýär. Bu dizaýn saýlamalary maksatly müşderi topary bilen dessine aragatnaşyk saklaýar we brend bilen müşderiniň arasynda baglanyşyk döredýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Ecohiny Brending A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Ecohiny Brending ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Ecohiny Brending köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.