Jingting Mountain Scenic Area Marka Kimligi by Zhejiang Gongshang University

Jingting Mountain Scenic Area Marka Kimligi by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2024

Jingting Mountain Scenic Area Marka Kimligi

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Marka Kimligi

Kitap Teksti: Jingting Dagy Görnükli Ýeri, Hytaýyň Anhui welaýatynda ýerleşýän möhüm görnükli ýer we milli tokaý seýilgähi üçin döredilen marka kimligidir. Kimlik, surat çekmek arkaly medeni öwreniş pikirine esaslanýar, şeýlelik bilen bu ýere baryp görmek gadymy suratly togalak kagyzyň (scroll painting) üstünden ýöremek ýaly duýulýar. Dag görnüşleri, pawilon şekilleri, asuda bulutlar, ýabany durnalar hem-de ýerli ak arak we ýaşyl çaý grafik dilinde şekillendirilipdir. Esasy nyşany goldaýan alty sany kömekçi grafika bar bolup, olar dürli ýagdaýlarda ulanylyp bilner. Bu dizayn, öňki çäkli özüne çekijilikli şekili ornuny tutup, sanly media üçin has laýyk gelýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Jingting Mountain Scenic Area Marka Kimligi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Jingting Mountain Scenic Area Marka Kimligi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Jingting Mountain Scenic Area Marka Kimligi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao