CZBank Youth Speech Contest Çäräniň Wizual Kimligi by Zhejiang Gongshang University

CZBank Youth Speech Contest Çäräniň Wizual Kimligi by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2024

CZBank Youth Speech Contest Çäräniň Wizual Kimligi

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Çäräniň Wizual Kimligi

CZBank Ýaşlar Nutuk Bäsleşigi – CZBank tarapyndan ýaş gatnaşyjylar üçin her ýyl guralýan nutuk çäresi üçin döredilen esasy wizual kimlikdir. Bäsleşigiň temasy medeniýeti kök ýaly miras almak we has gowy geljegi döretmekdir. Dizaýn, nutuk mikrofonyny üç ölçegli çyzyk görnüşinde agaç kökleri bilen utgaşdyrýar. Bir-birine girişen şekiller we aç-açan materiallar medeni mirasyň geçirilişini beýan edýär. Wizual keşp çäre plakatlaryna, nutuk geçirilýän meýdança we açyk meýdan mahabatyna hem giňeldilip, media, göni ýaýlym we ýerinde ulanmak üçin amatlydyr.

The Recognition

About the A' Design Award Bürünç Baýragy

CZBank Youth Speech Contest Çäräniň Wizual Kimligi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. CZBank Youth Speech Contest Çäräniň Wizual Kimligi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. CZBank Youth Speech Contest Çäräniň Wizual Kimligi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao