Travel Buddy Brauzer Oýny by Stefan Maier-Wimmer

Travel Buddy Brauzer Oýny by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.

DemirMahabat· 2024

Travel Buddy Brauzer Oýny

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award Demir Baýragy Winner in Mahabat Category

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Verified Award Winner

Verify Award Status for #153173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Travel Buddy Brauzer Oýny

Travel Buddy, Holiday Extras-yň önümlerini oýnawaç görnüşde görkezýän interaktiw başdan geçirmedir. Parallaks oýun dünýäsi oýunçylar hereket edende wirtual syýahat tejribesini döredýär. Syýahat dostynyň roluny ýerine ýetirip, oýunçylar jübüte dynç alyş meýilleşdirmesinde ýol görkezýärler we üstünlikli syýahat üçin maslahatlar berýärler. Bu maslahatlar biriniň dynç alyş häsiýetini açyp görkezýän gülkünç syýahat görnüşi synagyna alyp barýar. Önüm toplumy bilen tanyşmak bilen bir hatarda, oýunçylar öz syýahat islegleri barada düşünje alýarlar.

The Recognition

About the A' Design Award Demir Baýragy

Travel Buddy Brauzer Oýny A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Travel Buddy Brauzer Oýny uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Travel Buddy Brauzer Oýny jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel