CDU Hamburg Marka Şahsyýeti by Politikwerft Designagentur

CDU Hamburg Marka Şahsyýeti by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2024

CDU Hamburg Marka Şahsyýeti

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #153650

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About CDU Hamburg Marka Şahsyýeti

CDU Hamburg, Germaniýanyň Hamburg şäherindäki sebit syýasy partiýasy üçin işlenip düzülen marka şahsyýetidir. Şahsyýet, çap we sanly serişdeler boýunça bitewi wizual dili goldaýan modul gurluşyna esaslanýar. Söz we şekil belgisi, CDU harplaryny Hamburgyň nyşany bolan üç diňli we iki ýyldyzly galanyň şekili bilen goýy gök öwüşginli tegelek göterüji ýüzeýiniň üstünde birleşdirýär. Şekil belgisi aýratynlykda-da ulanylýar, göterüji ýüzeý bolsa suratlar we reňkler bilen dolduryp bolýar. Ähli guramaçylyk bölümleri üçin uýgunlaşykly web-saýtlar döredildi.

The Recognition

About the A' Design Award Demir Baýragy

CDU Hamburg Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. CDU Hamburg Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. CDU Hamburg Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.