Eszter Laki and Reka Imre tarapyndan Hunguest Hotels Marka Şahsyýeti

Eszter Laki and Reka Imre tarapyndan döredilen Hunguest Hotels Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2024

Hunguest Hotels Marka Şahsyýeti

dizaýner: Eszter Laki and Reka Imre

Müşderi: Studio NUR

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#154178 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Hunguest Hotels Marka Şahsyýeti hakynda

Hunguest Hotels wenger myhmanhana toparynyň hyzmatynda bolan marka şahsyýetidir. Bu şahsyýet hil we durnuklylyga bolan ygrarlylygy aňladýar. Işiň düzümine bar bolan logotipiň hem-de myhmanhana ýazgylaryndan çap edilýän materiallara çenli ähli wizual elementleriň täzeden dizaýn edilmegi girdi. Myhmanhanalaryň köpüsi SPA we saglyk merkezleri bilen baglanyşykly bolany üçin, dizaýn suw bilen aragatnaşygy görkezýär. Logotip suw damjalaryndan emele gelen uly “H” harpydyr, esasy marka reňki bolsa gökdür. Ýokary galdyrylan çap usuly, gabartma bilen bezelen deri menýu gapaklary we oýulyp ýasalan agaç ýazgylar ulanyldy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Hunguest Hotels Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Hunguest Hotels Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Hunguest Hotels Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Bellikler: hotel branding, wellness and spa, letterpress, Hungary
Önümçilik Tehnologiýasy: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Ylham: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Taslama Dowamlylygy: The project started in 2020 in Hungary and finished in 2023.
Topar Agzalary: Eszter Laki, Réka Imre
Surat Awtorlary: photographs by András Zoltai and Zoltán Gali

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