Unicorn Rebrand Wizual Şahsyýet by Yating Liu

Unicorn Rebrand Wizual Şahsyýet by Yating Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2024

Unicorn Rebrand Wizual Şahsyýet

by Yating Liu

Client: Yating Liu

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #154412

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unicorn Rebrand Wizual Şahsyýet

Dizaýner Yating Liu synag taslamasynda Nýu-Ýorkdaky Meksika iýmit awtoulagynýň markasyny täzeledi. Dizaýn ýaş talyplary özüne çekmek üçin janly reňkleri we nyşanlary ulanýar. Logoda "Uni" uniwersiteti, "Corn" bolsa Takoslary aňladýar. Ýaşlaryň arasynda meşhur bolan ýekeşah temasy markanyň her hepde täze tagamlary hödürlemegi bilen sazlaşýar. Logo ispan grammatikasyna laýyklykda elementleri döredijilikli birleşdirýär. Menýudaky zatlar hem kolleж bilen baglanyşykly adalgalary öz içine alýar, bu bolsa markanyň manysy bilen baglanyşykly bitewi wizual ulgamy üpjün edýär.

The Recognition

About the A' Design Award Demir Baýragy

Unicorn Rebrand Wizual Şahsyýet A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Unicorn Rebrand Wizual Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Unicorn Rebrand Wizual Şahsyýet jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.