Imoment Az Alkogolly Şerap Seriýasy by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Iýmit, Içgi we Aşpezlik Sungaty Dizaýny Competition Category.
BürünçAşpezlik Sungaty· 2024
Imoment Az Alkogolly Şerap Seriýasy
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award Bürünç Baýragy Winner in Aşpezlik Sungaty Category
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- Verified Award Winner
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The Design
About Imoment Az Alkogolly Şerap Seriýasy
Ýaş sarp edijiler rahatlyk, şatlyk getirýän we beýlekiler bilen paýlaşmaga mümkinçilik berýän ýeňil keýp gazanmak üçin az alkogolly içgileri sarp etmäge ýykgyn edýärler. imoment içgilerini açanyňda, olara öz aýratyn pursatlaryny has gowy duýmaga kömek ediň, imoment-iň esasy satuw artykmaçlygy, bazardaky köp meňzeş önümler bilen deňeşdirilende, dizaýn arkaly az alkogolly seriýada täsirli, owadan we ýatdan çykmajak pursatlary görkezmäge ygrarlylygydyr. Wizual we fiziologiki sarhoşlygy birleşdirip, önüm ýeňil mastlygyň çuňňur tejribesini hödürleýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Imoment Az Alkogolly Şerap Seriýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Imoment Az Alkogolly Şerap Seriýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Imoment Az Alkogolly Şerap Seriýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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