Yellow Crane Tower Suw Gaplamasy by Jin Zhang

Yellow Crane Tower Suw Gaplamasy by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2024

Yellow Crane Tower Suw Gaplamasy

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #154744

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Colors

The Design

About Yellow Crane Tower Suw Gaplamasy

Bu Sary Durna Diňi tarapyndan öndürilýän içilýän tebigy çeşme suwudyr. Dizaýner tekst bilen grafika arasyndaky araçägy döwmek üçin harp suratkeşlik usulyny ulanýar, Wuhanyň 3500 ýyllyk medeniýetini Sary Durna Diňiniň üç harpyna birleşdirip, marka we şäher kontekstini yzygiderli berkidýär. Çüýşäniň gapagynyň dizaýn ylhamy Ak Bulut Sary Durna rowaýatyndaky durna sürüjisi ölmezden gelýär we Sary Durna Diňiniň ölmez jadysyny ýetirýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Yellow Crane Tower Suw Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Yellow Crane Tower Suw Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Yellow Crane Tower Suw Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.