Yiwen Zhang tarapyndan döredilen Hand over Hand Brand Identity (Marka Şahsyýeti) dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2024

Hand over Hand Brand Identity (Marka Şahsyýeti)

dizaýner: Yiwen Zhang

Müşderi: Hand over Hand

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

4,584

Tassyklanan Baýrak Ýeňijisi

#154975 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Hand over Hand Brand Identity (Marka Şahsyýeti) hakynda

"Hand over Hand" ýörite bilim hyzmatlaryny üpjün edijiler üçin döredilen marka şahsyýetidir. Şahsyýet, öňki logotipiň dowamlylygyny we özboluşlylygyny saklamak üçin elde çyzylan el we kitap elementlerini özünde saklaýar. Ýumşak egrilikleri we ýokary kontrastly harp şekilleri bolan häzirki zaman şrifti Analogue, dostlukly we ýakymly äheňi goldaýar. Tegelek we inedördül geometrik kesimler, sebitleýin we demografik dürlüligi görkezýän deňagramly kompozisiýa döredýär. Ulgam sosial media, web sahypalary, elektron kitaplar, açyk asma mahabatlar, žurnallar, gaplama we wizit kartlarynda ulanylýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Hand over Hand Brand Identity (Marka Şahsyýeti) A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Hand over Hand Brand Identity (Marka Şahsyýeti) uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Hand over Hand Brand Identity (Marka Şahsyýeti) zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Ölçegler we Gaplama: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Bellikler: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Önümçilik Tehnologiýasy: Adobe Creative Suite, Figma as the main development tool for this project.
Dizaýn Kynçylygy: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Gözleg: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Ylham: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Taslama Dowamlylygy: The project started in July 2023 and finished in Sep 2023, in New York.
Iş Akymy: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Topar Agzalary: Yiwen Zhang - Creative Director, Brand Designer, Content Creator