Sabbioni Branding Mahabat Brendingi by Paul Robb

Sabbioni Branding Mahabat Brendingi by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Altyn Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

AltynGrafika· 2024

Sabbioni Branding Mahabat Brendingi

by Paul Robb

Client: Grafiche Sabbioni

A' Design Award Altyn Baýragy Winner in Grafika Category

314,410

Verified Award Winner

Verify Award Status for #157679

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sabbioni Branding Mahabat Brendingi

Grafiche Sabbioni kompaniýasy 60 ýyllyk ýubileýini bellemek üçin täze brend pozisiýasyna mätäçdi. Salt&Pepper kompaniýa bilen işläp, bu möhüm ädimi öňe sürmek we brendiň durnuklylyk we adaty çap proseslerindäki mümkinçiliklerini görkezmek üçin häzirki zaman wizual dillerini döretdi. Salt&Pepper kompaniýanyň esasy gymmatlyklaryny öňe sürmek üçin 100 göterim durnukly, suw esasly syýalary we minimal kagyz galyndylaryny ulanyp, energiýaly, berk we oňyn brending ulgamyny döretdi.

The Recognition

About the A' Design Award Altyn Baýragy

Sabbioni Branding Mahabat Brendingi A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Sabbioni Branding Mahabat Brendingi deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Sabbioni Branding Mahabat Brendingi güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
Dimensions & Packaging: Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
Tags: Branding
Production Technology: Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
Design Challenge: Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
Research: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Inspiration: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Project Duration: September - December 2023 - Italy
Operation Flow: The project was presented to the market in late 2023
Patents: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023