Sunghoon Kim tarapyndan Eterno Brend Dizaýny

Sunghoon Kim tarapyndan döredilen Eterno Brend Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2024

Eterno Brend Dizaýny

dizaýner: Sunghoon Kim

Müşderi: Eterno

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Eterno Brend Dizaýny hakynda

Ol Koreýanyň ýokary derejeli ýaşaýyş medeniýetine ýolbaşçylyk edýän Eterno-nyň brendini dizaýn etdi. Dünýä derejesindäki binagär Rafael Moneo tarapyndan Koreýanyň görnükli baý obagy Cheongdamda Aziýada ilkinji ýaşaýyş giňişligi we ýaşaýyş medeniýetinde öňdebaryjy brend bolmak üçin, ol brend ugruny kesgitläp we binagärlik eserlerine esaslanýan brend pelsepesini döredip, Eterno-nyň brendini dizaýn etdi. Wagtsyz gözellik arkaly Eterno, diňe bir giňişligiň çeperçilik bahasyny däl, eýsem wagtyň tejribe bahasyny hem öz içine alýan hemişeligi gözleýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Eterno Brend Dizaýny A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Eterno Brend Dizaýny uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Eterno Brend Dizaýny jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Ölçegler we Gaplama: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Bellikler: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Önümçilik Tehnologiýasy: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Dizaýn Kynçylygy: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Gözleg: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Ylham: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Taslama Dowamlylygy: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Iş Akymy: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Topar Agzalary: Creative Director: Kim Sunghoon
Surat Awtorlary: Kim Sunghoon