World Vision Organization Overview Kitap Dizaýny by Yunsik Son

World Vision Organization Overview Kitap Dizaýny by Yunsik Son is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Çap we Neşir Mediýa Dizaýny Competition Category.

BürünçÇap· 2024

World Vision Organization Overview Kitap Dizaýny

by Yunsik Son

Client: World Vision

A' Design Award Bürünç Baýragy Winner in Çap Category

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Verified Award Winner
Verify Award Status for #158580

View at A' Design Award Press Release Award Badge

Colors

The Design

About World Vision Organization Overview Kitap Dizaýny

World Vision Guramasyna Umumy Syn — halkara kömek guramasynyň ýetmiş ýyllyk taryhyny we taslamalaryny beýan edýän kitapdyr. Dizaýn konsepsiýasy Ynanç, Agzybirlik, Birleşme, Durmuş we Arzuw bolup, BUILD (Belief, Unity, Integration, Life, Dream) diýlip jemlenendir. Muklawada, tipografiýa bu harplary aç-açan grafiki elemente öwrüp, üstünde narynç reňkli gyzgyn folga basma tehnologiýasy ulanylypdyr. Ýüpek ekran usulynda çap edilen aç-açan plýonka we baplaryň arasyndaky deşilen sahypalar çagalaryň ýüzlerini görkezýär. Kitabyň ölçegi 210x210 millimetr bolup, mat örtükli mukava eýedir we 112 sahypadan ybaratdyr.

The Recognition

About the A' Design Award Bürünç Baýragy

World Vision Organization Overview Kitap Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. World Vision Organization Overview Kitap Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. World Vision Organization Overview Kitap Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
Dimensions & Packaging: Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
Tags: World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
Production Technology: The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
Design Challenge: The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
Research: As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
Inspiration: World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
Project Duration: This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
Operation Flow: The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
Team Members: Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang