Dreavita Mental Wellness Brending by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
BürünçGrafika· 2024
Dreavita Mental Wellness Brending
Client: Cansu Dagbagli Ferreira
A' Design Award Bürünç Baýragy Winner in Grafika Category
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- Verified Award Winner
- Verify Award Status for #158644
The Design
About Dreavita Mental Wellness Brending
Dreavita öňegidişlikli we ählumumy saglyk brendidir. Wizual şahsyýet duýgur, hormatly we seresaply bolmak üçin niýetlenendir, brendiň ählumumy häsiýetini beýan edýär. Konsepsiýa güýçli tebigatyň ideýasyndan gelip çykypdyr we oňa "Ýönekeýlik ruhlandyran durnuklylyk" diýilýär. Tebigatyň nagyşlary yzygiderlilige, güýje we ösüşe yşarat edişi ýaly, brending bu habarlary tassyklamalar we minimal dizaýn çemeleşmesi arkaly geçirmegi maksat edinýär. Illýustrasiýalar tebigatyň nagyşlaryna gönükdirilendir, gaýtalamanyň we durnuklylygyň durmuşda üstünlige getirýändigini görkezýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Dreavita Mental Wellness Brending A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Dreavita Mental Wellness Brending uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Dreavita Mental Wellness Brending zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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