YeZhang tarapyndan Summer Palace Tour Brend Dizaýny

YeZhang tarapyndan döredilen Summer Palace Tour Brend Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGrafika· 2024

Summer Palace Tour Brend Dizaýny

dizaýner: YeZhang

Müşderi: Beijing Jiaotong University

Grafika Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

244,004

Tassyklanan Baýrak Ýeňijisi

#158812 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Summer Palace Tour Brend Dizaýny hakynda

Summer Palace Tour — Pekindäki Tomus köşgüniň ýubileý gezelenji üçin döredilen brend dizaýnydyr. Üç sany esasy binagärlik toplumy 2.5D stilinde şekillendirilip, 20-den gowrak hytaý däp-dessur binalaryny gara, gyzyl we ýaşyl reňklerde öz içine alýar. Dizaýn mahabat materiallaryna, ofis esbaplaryna we ýadygärlik sowgatlaryna ulanylyp, örtükli sungat kagyzynda we senetçilik kagyzynda ekran çap etmek we altyn möhürleme usullary bilen çap edildi. Senetçilik kagyzyndan ýasalan gutuda iki plakat, dört sany açar halkasy, ýelmeşýän lenta, bir konwert we bir depder ýerleşýär. Myhmanlar bagyň medeni mirasyny elinde göterip bilerler.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Summer Palace Tour Brend Dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Summer Palace Tour Brend Dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Summer Palace Tour Brend Dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Ölçegler we Gaplama: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Bellikler: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Önümçilik Tehnologiýasy: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Dizaýn Kynçylygy: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Gözleg: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Ylham: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Taslama Dowamlylygy: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Iş Akymy: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patentler: This work is all original images not copyrighted.
Topar Agzalary: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Surat Awtorlary: This work is all original images not copyrighted.