Catvas Pişik tirnaklaýyş tagtasy by Livelyhood Ltd.

Catvas Pişik tirnaklaýyş tagtasy by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Öý Haýwanlary Idegi, Oýunjaklary, Esbaplary we Haýwan Önümleri Dizaýny Competition Category.

DemirÖý Haýwanlary Idegi· 2024

Catvas Pişik tirnaklaýyş tagtasy

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award Demir Baýragy Winner in Öý Haýwanlary Idegi Category

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Verified Award Winner

Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Pişik tirnaklaýyş tagtasy

Catvas pişikleriň zyýanly tirnama hereketini döredijilik prosesine öwürýän täze öý haýwanlary önümidir. Ol adamlara we pişiklere bilelikde ýaşaýyş giňişliklerini döretmäge mümkinçilik berýär. Taýýarlanan goşa gatly mata, pişikleriň tirnama hereketi wagtynda kem-kemden üýtgeşik suratçylyk täsirini görkezýär. Çalşylan mata tirnaklaýyş paneli indi diňe galyndy hökmünde zyňylmaýar, eýsem pişigiň durmuşynyň yzlaryny has çeperçilikli usulda ýazga almak we saklamak üçin ýadygärlik hökmünde hereket edýär.

The Recognition

About the A' Design Award Demir Baýragy

Catvas Pişik tirnaklaýyş tagtasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Catvas Pişik tirnaklaýyş tagtasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Catvas Pişik tirnaklaýyş tagtasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li