Bürünç Grafika · 2024
Florist Wim Van Assem Brendiň Täzeden Döredilmegi
by Rebrandt
- A' Design Award Bürünç Baýragy 2024 in Grafika
- CLIENT: Rebrandt®
- Estimated Number of Design Views: 48,613
- Verification code DDFC231681 · Verify this award
Colors
About Florist Wim Van Assem Brendiň Täzeden Döredilmegi
Dizaýnerler meşhur Demirgazyk Gollandiýaly gülçi Wim van Assem üçin onuň 40 ýyllyk ýubileýiniň hormatyna täze brend keşbini döretdiler. Maksat, onuň joşgunly, öňegidişlikli döredijilikli gül sungatyny jemleýän keşp döretmekdi. Täze dizaýn köne taryhy binanyň uly penjirelerinde ýerleşdirilip, Van Assemiň energiýaly, erkin ruhly stilini görkezýän dinamiki lentalar bilen bezelen.
About the A' Design Award Bürünç Baýragy
Florist Wim Van Assem Brendiň Täzeden Döredilmegi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Florist Wim Van Assem Brendiň Täzeden Döredilmegi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Florist Wim Van Assem Brendiň Täzeden Döredilmegi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Press Kit
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Image Credits
- Photography: Keesnan Dogger
