Fan Wang tarapyndan C'Est La Vie Boutique Marka Şahsyýeti

Fan Wang tarapyndan döredilen C'Est La Vie Boutique Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2024

C'Est La Vie Boutique Marka Şahsyýeti

dizaýner: Fan Wang

Müşderi: C'est la vie Boutique

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#160104 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

C'Est La Vie Boutique Marka Şahsyýeti hakynda

C'est La Vie Boutique, Hytaýyň Nanjing şäherindäki moda dükany üçin döredilen marka şahsyýetidir. Dükan köp sanly kategoriýa we stilde Hytaý hem-de Günbatar moda markalaryny özünde jemleýär, şoňa görä-de logotipde bu garyşyk aralygy beýan etmek üçin garyşyk harp stili ulanylýar. Şäher landşaftynyň nyşanly bölegi bolan Nanjing çynar agajy esasy goldaýjy grafika hökmünde hyzmat edýär. Şol bir element, tersine aýna şekili üýtgeýän şäheri şöhlelendirýän aýlanýan heýkel gurnamasyna-da şekillendirildi. Wizual ulgam ýasydan giňişleýine, statikadan dinamiki formalara tarap hereket edýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

C'Est La Vie Boutique Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. C'Est La Vie Boutique Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. C'Est La Vie Boutique Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Ölçegler we Gaplama: The size may vary because there are different types of products.
Bellikler: Branding
Önümçilik Tehnologiýasy: The realization of the design consists of a variety of materials and techniques.
Dizaýn Kynçylygy: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Gözleg: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Ylham: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Taslama Dowamlylygy: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Iş Akymy: The store opened in September 2022. Located in Nanjing, China.